WHY HIRE A COPYWRITER?
If you've never used a copywriter before,
it's hard to see what a difference a few words makes.
So let's put it this way:
AI can get it done, but not tailored.
DIY can make it sound 'good enough,' while not
being persuasive.
Copywriters dig into YOUR BUSINESS, YOUR CUSTOMERS, and YOU!
We craft a message that speaks the language of your brand to attract your ideal customer.
All while being original content, thought up by a human (and not stolen from other online content).
AI can't do that.
AI can get you a completed text, a ready-to-go email, or even a full blown blog post.
So why do you still keep hearing about copywriters?
COPYWRITING FAQs
HOW MUCH DOES COPYWRITING COST?
Once we discuss your project, we'll give you pricing options, tailored to your budget. Below are some common packages we offer:
HOW DOES PROFESSIONAL COPYWRITING HELP ME GET MORE SALES?
When your brand and messaging are a tight matching to your customers' needs, desires, and 'pain points,' they're more likely to buy.
At Copyward, we go heavy on the research of exactly what your customer wants, all the way down to how they themselves express the problem. Then, we come in with the solution.
Instead of listing features, a copywriter highlights benefits, builds trust, and creates urgency so your customer feels confident taking the next step.
Oh, and we make it look easy.
HOW OFTEN SHOULD I EMAIL OUR SUBSCRIBER LIST?
This depends on your goals, which we woudl discuss in our Discovery call. But generally, the minimum is once a month, typically we recommend once a week.
Most importantly we make sure you have a 'Welcome Sequence' automation in place since your first email to a new subscriber has the highest conversion rate. Research shows that welcome emails generate up to 320% more revenue on a per-email basis than any other follow-up or promotional emails.
So, ya. Kinda a big deal.
WHAT'S INCLUDED IN COPYWRITING SERVICES?
Copywriting services start with a deep dive into your business goals and marketing needs. From there, you’ll get strategic, done-for-you copy for your website pages, email campaigns, or sales messaging. You'll have everything you need to put your new messaging into action right away. If there's anything to edit or update, we usually allow up to 14 days after delivery to address concerns or feedback.
If your project calls for more than just words (like web design or full email marketing management), Copyward taps into a trusted network of creative partners. That way, you don’t just get great copy—you get a complete solution tailored to your success.
WHAT DOES A COPYWRITER DO?
A copywriter is a part of your marketing team. They are in charge of all of the language and messaging that is attached to your brand. A 'direct response' copywriter is mainly what we do at Copyward. This means we're interested in speaking directly to your target customer and persuading them to buy your product or service.
Our work is based on research, sales strategies, and best practices. We tailor the messaging of your brand on your website, your promotional emails, ads, and sales pages to convert leads into paying customers. All with the power of words
HOW DO I KNOW IF I NEED A COPYWRITER FOR MY BUSINESS?
There are many reasons to use a copywriter, spanning from 'no time to do it myself,' to 'I don't know what to say on my website'. But typically, copywriters come in when you need more than just a few words in a slogan—you need strategy.
Here are a couple more situations that call for a trained copywriter:
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If your website is an integral part of your lead-gen strategy and you've noticed that site views are down or you want to improve your SEO, you'll need a copywriter to do focused research on your keywords anc competitors.
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If you've been hearing that email marketing is one of the best ways to convert leads into sales, you're right! But if you also know that you don't have the time or the know-how of what to say, a copywriter will write those very important emails so that you stay consistent and top-of-mind for your ideal clients.
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If your brand advertises that you're environmentally conscious, community-based, prioritizes sustainability, or you're 'eco-friendly,' then, to align with your values, you should be avoiding AI-generated materials. AI uses a lot of energy and water to produce text and images so any 'stink' of AI will contradict your ethics. And if your conscious customers detect a hint of hypocracy, they're likely to turn away for good.